Fobi Releases Next Generation of its Proprietary IoT Device, Fobi 3.0

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Fobi AI Inc, a provider of real-time data analytics through artificial intelligence (AI) to drive customer engagement, has announced the launch of the next generation of its proprietary IoT hardware device, Fobi 3.0.

Fobi 3.0 will provide a significant upgrade from the company’s original Fobi device. Fobi 3.0 is set to provide an out of the box, plug and play solution that is not dependant on any IT integration, the company said.

With an all-new design, it claims Fobi 3.0 will be the first of its kind to provide the ability to connect and consolidate all existing peripherals in a typical retail environment such as point of sale (POS) systems, receipt printers, and barcode scanners.

The company said its engineering team has been able to secure key chip components and increase inventory levels needed to support current and execute future business opportunities. “Our Engineering team has taken the current global supply chain issues very seriously, and as such we have been strategically planning to offset and mitigate any potential disruption in the delivery to our clients by securing various critical parts, in conjunction with redesigning our Fobi 3.0 device to best meet current global parts availability,” said Tamer Shafik, CTO, Fobi.

Fobi said the additional capabilities and features on Fobi 3.0, such as the collection of scan data directly from barcode scanners, are well timed due to the anticipated closing of its previously announced acquisition of Qples as it supports the online coupon and advertising platform’s functionality. Retailers will also be able to track and measure consumer packaged goods and store-level marketing activations with campaign performance metrics such as redemption and basket level data, all in real-time.

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