Zoho bringing IoT under CRM to expand benefits

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Zoho Corporation is planning to expand its offerings from SaaS to the Internet of Things (IoT) under its Customer Relationship Management (CRM). The company has integrated WebNMS, a division which has been working on IoT, into Zoho as part of integrating its offerings. The new offering will target industries including automotive sector.

Sridhar Vembu, CEO of Zoho informed media that the company would be looking for small tuck in acquisitions as the global SaaS industry is moving towards consolidation.  The company last year launched an integrated offering under Zoho One. This currently offers all its 40 suits as a bundled product and this has boosted its growth projections.

Sharing an example, he explained how IoT integrates with CRM. Suppose somebody sells you an air-conditioner, they want to know how well the unit is doing and need to send a technician if there is some problem detected. IoT becomes the centre of the CRM strategy. That is how WebNMS technology gets integrated into the CRM.

Automobile is one of the key vertical for Zoho. It has already launched a product for the automobile garages, named as Auto Garage CRM. It is signing in with garages for this product. It does not look like a CRM, but a job card system, which is built on Zoho CRM. Eventually, the garages will have an ongoing relationship with the customer.   Read more…

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