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“Start” Mobile App will Enhance the User Experience

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Bharat Sanchar Nigam Limited (BSNL) has chosen Celltick to power its customer’s Android devices by providing localized and customized version of Celltick’s Start. Start is an Android interface that will replace the opening screen of the device and provide users with what they want most when they switch on the phones. This will feature a single-swipe access to the most favorite apps, contacts, social feeds, music, videos content and anything that matters the most.

The app has been made adaptable and compatible for all types of users . Driven by an intelligent back-end it will identify user attributes and customize the mobile phone as per user’s behavioral trends. After its installation, it will feature on the default start screen of the device and provide a range of BSNL services and other applications on the first screen itself. Also, this platform will enable the company’s partners to showcase & promote their customer services. This is said to offer enhanced user experience and additional revenue for BSNL.

Moreover, this platform will enable the users look for more creative ways to personalize their devices and add a new layer of functionality to their mobile phones. Celltick feels this will provide the subscribers with an upgraded and personalized user experience. The platform has aimed towards ensuring customer satisfaction and improve retention.

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Shri Anupam Shrivastav, CMD BSNL, said, “This partnership with Celltick allows us to offer our subscribers a much more personalized and interactive start screen on their mobile device that meets their specific individual needs. BSNL will provide users with local news and weather content, swift access to self-care service, BHIM app, social media feeds, web search, latest videos and on the Start screen. We are confident that the adoption of Start will contribute to increasing our engagement and monetization capabilities”.

Start has been a popular application with over 85M installations.

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