Jumio Announces Bala Kumar As Chief Product Officer

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  • Kumar has over two decades of product management experience
  • Most recently, at TransUnion where he served as global vice president of products for the company’s Fraud & Identity Solutions group

Jumio, the provider of AI-powered end-to-end identity verification and eKYC solutions, today announced the addition of industry veteran Bala Kumar as chief product officer. Kumar has over two decades of product management experience including, most recently, at TransUnion where he served as global vice president of products for the company’s Fraud & Identity Solutions group. In this role, Kumar helped the company roll out best-in-class ID proofing and fraud prevention solutions, helping businesses discover anomalies, assess risk and confidently identify good consumers

Jumio CEO Robert Prigge said, “It’s never been more important for businesses to verify consumer identities with high levels of assurance, while simultaneously reducing online fraud, meeting KYC and AML regulatory mandates, and streamlining the onboarding process. Bala’s appointment as chief product officer puts us in a great position to evolve our digital identity platform strategy by delivering disruptive, world-changing technology. We’re excited to welcome Bala as we continue to make identity proofing the backbone of our KYX Platform and further accelerate the next phase of our growth.”

Deep subject matter expertise in digital identity and fraud prevention

During his tenure at TransUnion, Kumar also served as chief product officer for iovation, a company acquired by TransUnion in 2018. In these roles, he developed deep subject matter expertise in digital identity and fraud prevention.

Kumar added, “Given Jumio’s long-standing reputation as the leader in AI-based identity verification and its recent landmark funding, I’m excited to join the team to help drive ground-breaking innovation to this emerging space. I believe in the power of data and technology to radically improve the speed, accuracy and scalability of digital identity and risk assessment. It’s an honor to join the Jumio team and help make it happen.”

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