China’s First STM32 Online Store Opens at Alibaba’s Tmall


The STM32 Tmall  flagship store aims to provide a one-stop shop where developers can find all the necessary elements to build IoT applications.

STMicroelectronics has opened the first STM32* online store in China at Alibaba Group’s Tmall to provide one-stop shop for IoT developers.

The STM32 Tmall store demonstrates the extension of cooperation between ST,  a global semiconductor leader serving customers across the spectrum of electronics applications, and Alibaba, the largest B2C ecommerce platform for global and domestic brands and retailers in China, to provide a complete IoT vertical solution for the China market.

“The STM32 Tmall flagship store is the largest STM32 mass-market point of sale in China. Through this platform, ST provides a one-stop shop where developers can find all the necessary elements to build IoT applications,” said Arnaud Julienne, Vice President, Microcontroller, Memory, and Secure MCU & IoT, Asia Pacific Region, STMicroelectronics.

“Leveraging the strong Alibaba branding and user experience, the store will allow customers to purchase STM32 ecosystem hardware conveniently. This is yet another result of fruitful collaboration with Alibaba, paving the way towards a successful long-term cooperation,” he added.

Wu Wei, Director of Ecosystem Collaboration, Alibaba Cloud IoT, is hoping that the STM32 Tmall flagship store can become a new online sales model for ST to attract more developers with improved service efficiency in the fragmented mass market.  

ST has been working with Alibaba to build the fundamental bricks for joint solutions from Cloud to Node. Together, they have built a comprehensive software ecosystem for IoT applications, including operating system, security, and connectivity, combining Alibaba’s Cloud-to-Node complete vertical solution with ST’s broad portfolio of sensors, processing, security, connectivity, and power products.

The STM32 Tmall store was launched during the “Tmall Chip Day” last month, starting with more than 60 part numbers from the STM32 catalogue of microcontrollers and evaluation boards.