Smartphone major Xiaomi is focussed to expand its IoT products along with its premium devices, strengthening its retail network and local manufacturing in India.
Speaking to the PTI, Xiaomi India head Manu Jain had shared plans to expand product line-up to smart TVs, laptops, smart wearables and home automation products among other categories.
“Mi brand will see a more focused approach, it will offer a premium customer experience, we will also introduce a lot of really high-end IoT devices,” he said.
Jain noted that Xiaomi aims to bring more IoT products that are customised to meet the requirements of Indian users, and that the Redmi-Mi positioning will be extended to more product categories.
A recent report in the Harvard Business Review had said Xiaomi has empowered its IoT sphere by combining four majors aspects including in-home IoT products, its design aesthetics, product portfolio and multi-channel synergy.
Xiaomi, which has been at the top spot for the last many quarters, led the smartphone market with 26 per cent share in the March 2021 quarter, ahead of competitors like Samsung (20 per cent share) and Vivo (16 per cent), as per Counterpoint data.