Thatware LLP to Expand Globally by Next Year

  • It will also expand to Tier II and tier III cities in the coming years
  • The company says in five years jobs in digital marketing will go up to 70 per cent

Indian artificial intelligence-based digital marketing services provider Thatware LLP will be expanding globally to American, English and Australian cities over the next year. These cities include New York, Melbourne, St Antonio and London. The company also plans to expand its footprint in India. It aims to have 2000 employees by 2021.

Tuhin Banik, founder and CEO of Thatware LLP said, “We already have a team of in-house experts as well as vertical executives from the UK, US and Australia. Our vertical reach sustains and prevails across more than 43 countries all over the world including the tier I countries as well. However, with the growing demand of AI-based digital marketing, the market for this segment is expanding rapidly across the world and we felt a need to have a wider presence globally.”

Expand to tier II and tier III cities

According to a report by Market Research Future (MRFR) titled, “Artificial Intelligence Market research report- Forecast to 2023″, artificial intelligence in marketing is expected to generate a market value of $21 billion dollars globally by 2023 growing at a CAGR of around 26 per cent. Almost 95 per cent of companies ranging from small scale to enterprise level to MNCs require digital marketing for their businesses. Around 80 per cent of IT industries expected to invest in AI by the next five years.

Banik further adds, “ Five years down the line, we expect jobs in digital marketing to increase by up to 70 per cent. As pioneers in the field, we already have significant presence across the country. As the market for our services continues to grow, we will further expand our presence in tier II and tier III cities in the coming years.”