- The company intends to meet the growing requirements of the Indian consumers.
- Omni-channel is a cross-channel approach that helps organisations improve their user experience.
Omni-channel distributor Staunch has announced its extension into IoT products in order to meet the emerging needs of smart consumers in the Indian market.
After launching global brand YI Technologies in India, Staunch aims at introducing a host of IoT products into the Indian retail market by end of this year.
Kartik Agarwal, founder and CEO, Staunch said, “2019 – 20 is the year of IoT products and solutions as Indian consumer has become smarter adopting smart way of living with focus on safety, security and convenience and we believe IoT products will bring the shift in almost every sphere of our lives in the years to come.”
Bringing together global & local brands
For this, the company’s strategy involves bringing several leading global brands into the Indian market. At the same time, the company intends to promote traditional brands that have a powerful omni-channel distribution model. This will support the widespread distribution of IoT products across the country.
Nishant Choudhary, AVP, sales and marketing, Staunch said, “We foresee Smart homes as one of the fastest propelling categories in the IoT space, therefore, we are planning to bring categories like smart camera, smart plug, smart lights, door locks, music etc.”