- The company’s research has shown that the global consumer packed goods (CPG) industry is losing eight to 10 per cent revenue growth potential
- This is due to the complexity and volatility at the intersection of demand and supply operations which increases with scale
SaaS platform Samya.ai has raised $6 million (Rs 42.6 crore) led by Sequoia India. The company helps the consumer packaged goods industry to optimise supply chain inefficiencies and scale revenue.
Junglee.com founder Ashish Gupta, G100 Companies partner and P&G ex-group president Deb Henretta, Kradle Ventures and Antuit founder Arijit Sengupta took part in the round. The round also saw participation from former COO of Antuit Deborah Kops and MarketsAndMarkets founder Sandeep Sugla.
Solving the supply-demand equation
Shailendra Singh, cofounder and chief executive said that the company’s research has shown that the global consumer packed goods (CPG) industry is losing eight to 10 per cent revenue growth potential. This is due to the complexity and volatility at the intersection of demand and supply operations which increases with scale. The company said that Samya.ai is focused on solving the supply-demand equation in the volatile and complex consumer goods industry using technology.
Singh further added that the losses happen due to inefficiencies at the intersection of the core sales and distribution, pricing, promotions, and inventory operations. Factors like evolving weather conditions, macroeconomics and consumer preferences increases the problem further.
The company has been founded by Shailendra (Shelly) Singh, Deepinder Dhingra and Pavan Palety. They have held leadership positions at organisations including IBM, Noodle.ai, Mu Sigma, and MarketsandMarkets previously.
Deepinder Dhingra, operating chief added that AI/ML-powered learning and recommendation systems that help in frontline decision-makers are needed to plug revenue leakage. At the moment, Samya is running proof of value engagements with a few Fortune 100 companies in Europe and the US. The technology team based out of India. Sequoia Capital (India) Singapore managing director Shailendra Singh said that the goal is to help build one of the leading cross-border AI SaaS companies out of India.