- It will use this fundraising to scale and expand globally with primary focus on US
- Locale.ai works with companies that operate in the mobility, on-demand delivery, logistics, and supply chain sectors
Location analytics startup Locale.ai has raised an undisclosed sum in a seed funding round that was led by early-stage venture capital firm Better Capital. It also saw participation from two angel investors. There was participation was from Raveen Sastry, co-founder of online fashion retailer Myntra and Pallav Nadhani, co-founder of data visualisation platform Fusion Charts.
Locale.ai works with companies that operate in the mobility, on-demand delivery, logistics, and supply chain sectors. It has developed a real-time operational analytics platform using location data. The company claims to increase user conversion percentage by three times and increase asset utilisation rate by 35 per cent.
Scale and expand globally
The startup said that it will use this fundraising to scale and expand globally with primary focus on the US. Aditi Sinha, co-founder of Locale.ai, said that the startup helps companies to decrease their customer acquisition cost by expanding in areas based on latent demand. It also helps to reduce user churn by providing better SLAs in locations where they drop-off. She added that the startup helps to increase existing customer revenue by doing geo-targeting based on users they move and where they order from.