Kerlink and Smart Traffik Build LoRaWAN Instore Retail Analytics Solution

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  • The system has been built with Kerlink’s Low Power IoT Reference Design
  • The companies have also built a Wi-Fi tracking anchor that anonymously collects store visitors’ smartphone signals in real-time

IoT Solutions provider Kerlink and Smart Traffik, a retail-analytics solution provider for brick-and-mortar merchants have built a responsive end-to-end LoRaWAN system. This system will help retail outlets to create personalized shopper experiences. The companies said that this system will also help to build brand loyalty by improving the phygital (physical and digital) transformation of the point of sale.

Low Power IoT Reference Design

Laurent Simonin, CEO, Smart Traffik said, “Many studies have shown that today’s customer wants to be valued and recognized. More than three out of four shoppers like it when they receive product offers or promotions based on their purchasing history from a retailer, indicating a desire for a more personalized shopping experience. This new retail-analytics solution designed and built with Kerlink will empower retailers to get the smart data they need to better engage with their customers.”

The system has been built with Kerlink’s Low Power IoT Reference Design. It combines Kerlink’s WirnetiFemtoCell evolution indoor gateways and its Wanesy Management Centre with Smart Traffik’s instore data analytics solution and plug-and-play SmartBox. The companies have also built a Wi-Fi tracking anchor that anonymously collects store visitors’ smartphone signals in real-time.

Increase foot traffic and sales

After this, it records or tracks shoppers’ journeys in stores. It includes the time spent at specific displays or in various sections. The combination with other data will provide store owners and managers with important retail intelligence. It can be used to increase foot traffic and sales and measure the effectiveness of marketing campaigns.

Guillaume Boisgontier, Kerlink’s innovative products, and solutions marketing manager said that the system developed with Smart Traffik is part of Kerlink’s strategy to complement its hardware portfolio with end-to-end software-and-hardware solutions. It aims to serve concrete use cases and allow customers to quickly improve return on investment (ROI).

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