Crabtree Inaugurates India’s First Futuristic Smart Experience Center in Jalandhar


The company is planning to open 100 such experience centers across 30 metro cities in the next three- four years.


 Crabtree, a 100-year-old British legacy brand for premium range of switches and home automation, on Tuesday launched India’s first Futuristic Crabtree Smart Experience Center in Jalandhar, Punjab.

This Smart Experience Center will help customers to explore, purchase and experience Crabtree’s most intuitive and advanced range of products such as smart range of switches, switchgears, security systems & home automation products based on internet of things (IoT) and other futuristic technologies.

“This is a first-of-its-kind initiative in the industry which will provide holistic experience to the customers i.e. live experience of the smart products under one roof, offering instant solutions for specific needs related to modern homes,” the company said in a statement.

Crabtree is also planning to open 100 such experience centers across 30 metro cities in the next three- four years.

Deepening engagement with customers

Vivek Yadav, Senior Vice President, Havells India Limited, inaugurated the new center in Jalandhar

Speaking on the occasion, he said, “Today’s consumers are aspirational and want to have best products at their homes. They are ready to uplift their lifestyle and want to make a statement by embracing intuitive products. Internet based smart technologies are adapted by consumers for convenience and in order to cater to this demand in a unique way, we have introduced our first Crabtree Smart Experience Center.”

“This experience center will enable our customers, especially interior designers and architects, to get a first-hand experience of the advance technology, which is easy to install and use in modern homes,” he added.

Punjab, which is a hub for NRIs, is a strategic market for Crabtree and the company sees a lot of potential for growth in this market.

“We are confident that this first-of-its-kind Crabtree smart experience center will be appreciated by our customers in Punjab and will further help us boost our sales in the region,” Yadav asserted.

The company also unveiled an ultra-modern and aesthetically advanced range of SmartH Touch switches.

(With inputs from Equity Bulls)