- OnLogic also unveiled a new logo and other updated design language. The logo represents the problem solving and solution creation
- The new name is effective immediately and has been rolled out across the company’s website and other digital properties
Global industrial and Internet of Things (IoT) hardware manufacturer and solution provider Logic Supply has changed its name to OnLogic. The new name reflects the evolution of the company from a computer component supplier to a comprehensive solution provider of ultra-reliable small form-factor industrial computers, IoT gateways and edge devices for the companies.
OnLogic also unveiled a new logo and other updated design language. The logo represents the problem solving and solution creation.
The Journey
“When Logic Supply began back in 2003, we were selling mostly motherboards and components, quite literally ‘supplying the logic’ for our customers’ projects,” said Lisa Groeneveld, co-founder, and chair of the board, OnLogic.
Groeneveld added, “We now work with global leaders in every industry to develop solutions that outsmart the world’s most complex technology challenges. Today, our customers dream, build and ultimately run on our hardware, and it was time for our image and brand to catch up to who we’ve become.”
“We wanted the OnLogic logo to represent this collaborative relationship, which is why it has two entities – two blue cubes – coming together in a seemingly impossible way to form something new. It’s a nice parallel to the hardware expertise that we combine with our customers’ ideas to create innovative solutions,” said OnLogic VP of Marketing Sara Mellinger.
Recently, the company has partnered with industry experts to offer solutions with pre-installed software from Amazon Web Services, Microsoft Azure, Ignition by Inductive Automation and IVAR from Gorilla Technology.
The new name is effective immediately and has been rolled out across the company’s website and other digital properties.
