Absolutdata Partners With SafeGraph to Strengthen Data-Driven Decision Making

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  • SafeGraph’s analytics-ready data will be integrated with Absolutdata’s NAVIK AI Platform, which will enable more robust modeling
  • This alliance will help Absolutdata clients to benefit from SafeGraph’s rich dataset in a variety of use cases

Absolutdata, a company that delivers AI-powered solutions, advanced analytics, and data science services, has announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data.

About the alliance

SafeGraph’s analytics-ready data will be integrated with Absolutdata’s NAVIK AI Platform, which will enable more robust modeling. It will also bring the data to life in new ways for Absolutdata clients so that they can create a scalable business impact across their organizations.

Treat for food manufacturers

This alliance will help Absolutdata clients to benefit from SafeGraph’s rich dataset in a variety of use cases. For example, food service brands can use it to discover emerging distribution opportunities that aren’t yet showing up on competitors’ radar.

Hospitality brands can understand off-property guest movement patterns to spot trends and partnership opportunities.

Consumer packaged goods (CPG) companies can incorporate mobile data analytics to better understand shopper demographics and behavior, and retailers can identify popular brands and regional preferences.

“Foot traffic and location insights add a new dimension to the NAVIK AI machine learning models we implement and are particularly valuable to our consumer goods, food service, hospitality, and retail clients,” said Dr. Anil Kaul, CEO, and co-founder at Absolutdata.

“It’s inspiring to see how Absolutdata was able to turn SafeGraph Places data into actionable insights for food manufacturers trying to better optimize their product mix sold at retail storefronts,” said Auren Hoffman, CEO, and co-founder of SafeGraph.

Editor Team

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