LG Partners With Microsoft To Speed Up B2B Innovation

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  • LG will use Microsoft Azure and AI services to pace up the digital transformation
  • It said that the integration with Azure will further enhance LG’s in-vehicle infotainment solution

sifyLG Electronics is working with Microsoft to build its automotive infotainment systems, building management systems and other business-to-business collaborations. LG said that it will use Microsoft Azure and AI services to pace up the digital transformation of LG’s B2B business growth engines.

LG plans to enhance its management systems to enable its Building Energy Control (BECON) system to manage and control HVAC (heating, ventilation, and air conditioning) systems more efficiently by using Azure. With the BECON system, LG will develop the next version of BECON with Azure data and hybrid cloud and AI services.

WebOS Auto

Dr. Lee Sang-yong, senior vice president and head of automotive and business solutions centre at LG Electronics, said, “Microsoft brings complementary technologies and synergy to advance LG’s B2B solutions. Our work with Microsoft will help drive competitiveness and the digital transformation for LG’s B2B areas, which represent the growth engine for the future.”

LG said that the integration with Azure will further enhance LG’s in-vehicle infotainment solution. It builds on the combination of LG’s webOS Auto and the Microsoft Connected Vehicle Platform for the next generation of connected vehicles. LG will provide various additional HMI (human machine interface) experiences in the in-vehicle entertainment and work efficiency areas for the next version of webOS Auto.

Enhance brand experiences

LG also added in an official statement that its infotainment systems will integrate virtual personal assistant technologies from LG with the Microsoft virtual assistant solution accelerator and automakers’ own personal assistants. This will enhance brand experiences and provide connected services to end users.

Sanjay Ravi, general manager of automotive industry at Microsoft Corp, said, “Microsoft empowers mobility companies to digitally transform and identify new business. LG is fostering innovation and providing their customers with new value-added services by building its own digital capabilities and data-driven culture.”

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