Core Businesses Helping IBM to Transform Services Growth

  • IBM helping in meeting India’s demand towards automation
  • The company helping executives to cross-sell and target clients
  • ‘Companies with cognitive technologies more helpful for IBM’

The companies using cognitive technologies for core business functions rather than just peripheral ones are helping drive most of the new growth at IBM Global Services, ET reported. All companies were becoming technology and platform companies in their own right, as they figure out what business platforms they will compete on and the technology that will drive their businesses.

“The end-to-end transformation of mission critical activities is driving a lot of our growth around the world. In banking, it would be about the core payment solutions, or the supply chain in manufacturing. We are helping build those new platforms and transform every process using some combination of artificial intelligence, blockchain, and enabled massively by cloud-based architectures,” said Mark Foster, senior vice-president, IBM Services and Global Business Services.

“Industries are looking beyond their market to expand their portfolio and look at adjacency and create new value streams and business models,” said Kamal Singhani, Managing Partner, Global Business Services, IBM India/South Asia.

In India, demand is also being driven by the shift towards automation

IBM is working with Sriram Transport Finance (STF), an NBFC with a strong presence in commercial vehicle financing, on its digital transformation exercise. With the segment under stress, STF was looking to enhance fee income and increase productivity of existing relationship executives, among other things.

Berger Paints in India has worked with IBM to create a virtual reality experience on its consumer apps to drive outreach and engagement. Users can look at multiple options in 3D, helping them make informed buying decisions. This helps reduce sales convergence, in addition to increasing brand engagement.

IBM creates platform for executives to cross-sell and target clients

The company helped it create a platform that would enable executives cross-sell and be more productive as well as target the allied needs of the client. This move would increase potential fee from customers and help disrupt the traditional financing industry. However, the software major had to make employees ready for the shift in technology, in order to help clients leverage the technology. IBM’s services business employs 250,000 people.