Arm has partnered with Reflexis, leader in store execution software, allowing retail store associates to obtain actionable tasks based on real-time IoT data from the solution
Arm Limited, a semiconductor and software design company, has launched a retail solution that enables retailers to securely consolidate, unify and manage previously siloed digital customer data and physical in-store IoT data to obtain a holistic view of their shopper’s experience.
The solution combines the Arm Pelion Internet of Things (IoT) and Arm Treasure Data customer data platforms (CDP) to help retailers break down data silos and obtain a holistic view of their shopper’s path to purchase.
While ecommerce has become an important engagement channel and continues to grow (up 24.8 per cent in the past year according to eMarketer), the physical store is still king when it comes to big chain retail.
According to the same study, nearly 90 per cent of global retail revenue still comes from physical store locations.
As per the company, solutions that combine the IoT and CDP can help retailers eliminate silos between physical in-store data and digital customer data to drive more personalized customer experiences, lower costs and increase sales.
A combination of IoT and CDP
“Arm’s solution builds on the value CDP is already delivering to marketers of consolidating and unifying the data collection process from any type of digital touchpoints – display advertising, email, web, mobile and more – by including physical in-store IoT and POS data,” Arm said in a press release.
Leveraging Pelion IoT, the solution will provide data management of real-time data in-store and API-enabled integration for digital maps, beacons, computer vision and store execution software, it added.
To help retailers drive better operations
The Arm Retail solution will enable merchandisers to hyperlocalize items in the store based on shopper preferences. Retail store operations can optimize store layout, item placement, and store associates’ priorities based on inferences drawn from real-time data on metrics such as item popularity/SKU velocity, aisle traffic, dwell time, etc.
In addition, retailers can also personalize their marketing campaigns to deliver new value to their shoppers. For example, a retailer can provide a personalized in-store advertisement for a type of apparel through an aisle digital signage based on the shopper’s online interest in the product.
As claimed but the company, the solution also seamlessly integrates with retailers’ existing systems and software, including Arm’s partner Reflexis, a world leader in store execution software solutions.
Reflexis then brings an additional layer of value by providing retail store associates with actionable tasks based on real-time data insights from the solution. For example, data captured from a shopper’s engagement with a product in-store and their online shopping behaviour can trigger an alert in StorePulse on potential interest in the product, areas to provide better customer service and opportunities to deliver a personalized offer so that the store associate can prioritize their tasks.
The partnership with Reflexis minimizes the costs of change management and will allow retailers to quickly deploy in stores and train store associates.
To help marketers measure success
A 2018 Nielsen CMO report states that “only one in four marketers reported high levels of confidence in their ability to measure the Return on Investment (ROI) of their media spend.”
Here comes the rescue. The Arm Retail solution may help marketers measure success.
Through the combination of Pelion IoT and CDP, Arm says, marketers can derive deeper insights on their shopper in-store and online behaviour to run tailored promotions or campaigns that bring them back to the store, and more importantly, measure them so that they can improve the shopper experience.