Hero Electronix Enters Consumer Tech Space, Plans to Invest Rs 200 Crore

  • Under the Qubo brand, it launches a voice-controlled smart indoor camera and smart sensors
  • These products will be available across major e-commerce sites and retail stores from Sept. 27
  • Hero Electronix aims at taking Qubo to a million homes in the next 3-5 years.
Qubo smart indoor camera (source: The Mobile Indian)

Hero Electronix, the electronics and technology venture of the Hero Group, on Tuesday, announced its entry in the consumer technology market with the launch of Qubo, a range of AI-powered connected smart devices.

The company has already invested close to Rs 350 crores into various businesses and plans to invest another Rs 150-200 crore into its IoT businesses over the next two years, said Hero Electronix founder-director Ujjwal Munjal.

Under the Qubo brand, it has launched a voice-controlled smart indoor camera and smart sensors (for doors, gas leakage and smoke).

Check out the newly launched smart products

The Qubo smart indoor camera, which is priced at Rs 13,490, features Amazon’s Alexa voice assistant, a full HD camera and 2.8-inch LCD screen for controls. It also offers encrypted video streaming and storage.

The three smart sensors, namely Qubo Smart Gas Sensor, Smart Smoke Sensor and Smart Door & Window Sensor are priced at Rs 3,000.

These products will be available on Qubo’s website as well as across major e-commerce sites and retail stores from September 27.

Munjal said that the products have been engineered and designed by the in-house team at Hero Electronix.

Expanding portfolio with more smart products

The company plans to expand its product portfolio by adding more than 10 smart products across home automation, automotive and entertainment domains in the next two years. These would include products like smart plugs, smart video doorbell and baby room monitors.

Each of these devices is being architected from ground up to solve specific needs of Indian consumers and to work in Indian environments and family set-ups, the company said.

“Our vision with Qubo is to create a leading consumer technology brand and reach a million homes in next 3-5 years,” Munjal said.

Launched in 2015, the Delhi-based company has been working in enterprise segment with brands including Tessolve, Mybox, and Zenatix. It made its foray into the Internet-of-things (IoT) space with the acquisition of Gurgaon-based enterprise IoT startup Zenatix in 2018.