Business Opportunities IoT-enabled Home Devices Offer to Brands

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IoT connected devices come with a plethora of data, which can be used wisely to get into strategic partnership with various stakeholders

By Smriti Talwar

One of the fastest growing vertical in Internet of Things (IoT) applications space is smart homes devices. Smart home devices are becoming more popular with each passing year. In India, Smart Intelligence, in home devices, is expected to see a rapid growth of around 32x to reach 1.9 billion units by 2020, from its current base of 60 million.

What return on investment (RoI) can these IoT-enabled smart home devices provide to the brand? Here are the business opportunities that can be explored by the brands with the smart devices:

Foster deeper customer-brand relationship

IoT has given opportunity to brands to become more personalised, data-driven and continuous service providers.

If an appliance is bought once in seven years, these years can be utilised to bring in customer loyalty. Tips on how to use the product, gathering feedback on the product’s quality, and providing access to related goods and services are some of the ways in which original equipment manufacturer (OEM) can continuously engage with the consumer through the IoT connected device.

New revenue streams

Preventive maintenance can become one major revenue model. Direct revenue stream comes from the service support that can be pushed to the customer.

Apart from that, companies can start advertising and delivering personalised content directly through the products. It is about brands engaging with customers after the purchase and throughout the product lifecycle to extract continuous revenues.

Strategic partnering

IoT connected devices come with a plethora of data, which can be used wisely to get into strategic partnership with various stakeholders. It is all about utilising another company’s resources and relationships for mutual benefits. For example, smart fridge company can tie-up with grocery provider company.

Coming to how smart home IoT devices are changing the lives of consumers in India.

Ease of operation

Devices can be switched ON or OFF from anywhere in the world using the app. Scheduling, if possible, to get hot water at a specified time each morning or AC can turn on just before you reach back home. Consumers can view and control devices anytime and anywhere.

Integration with Amazon Alexa and Google Home

Controlling devices with Alexa or Google Home over voice is ease with fun. Control is not only in hands with the app but also over the voice!

Device health is no more a black box

Device health card can be seen continuously over the app. This enables consumers to take preventive measures wherever applicable. Sudden surprises of breakdown of devices is a past now.

Automatic and quick service booking

Service booking and tracking is quick and ease with the app. Buying Annual Maintenance Contract is also just a click away.

To conclude, there are plenty of opportunities for everyone in the smart appliances space. It’s only a matter of time before the brands and consumers realise the true IoT potential. IoT technological advancement to smart home devices is only set to grow.

Smriti Talwar is the Vice President at IoTfy. She has an industry experience of 14 years and has been credited for delivering end-to-end IoT solutions for Appliances and Consumer Electronics (ACE) sector companies for various product lines like purifiers, heaters, coolers, fans, lights, AC etc.

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