NEC, Macromill Jointly Develop Consumer Insight Marketing Services Using AI


Through these services, both companies will be able to provide more refined insight into consumer activities enabling the clients to customise their marketing to exact needs

NEC Corporation, a leading provider of IT services and products, and Macromill, Inc, a leading marketing research services firm, announced that they have jointly created consumer insight marketing services using artificial intelligence (AI) and biometric information. These services will be launched from April 2019.

The latest services consist of a consumer purchase prediction service using AI and a Central Location Test leveraging biometric information. They will be provided along with the ‘D-Profile’, the AI analytics solution launched in January this year.

Commenting on the association, Osamu Fujikawa, Senior Vice President, NEC Corporation, said, “Through this collaboration, NEC and Macromill seek to create a society where each consumer can benefit from more tailored services and pursue a richer life. We believe that by providing data and analytics that reflect consumer trends and values, our clients can better customise their marketing activities. In addition, we can support our clients’ efforts to own and utilise their proprietary data through safe data distribution.”

More refined consumer insights to marketers

Toru Sasaki, representative Executive Officer – Japan Operation, Macromill, said, “Macromill helps to solve marketing challenges by collecting and analysing consumer data to deliver deeper insights into consumers – in the real and increasingly digital world. What’s so exciting about this collaboration is that we will be able to provide more refined insight into consumer activities enabling our clients to customise their marketing to their exact needs.”

The services will enable marketers to understand deeper insights into the consumer needs and discover new insights by analysing numerous consumer data sets of Macromill.

In addition, NEC and Macromill will collectively develop a service to offer insights based on the in-store purchase behaviour of the consumers. Currently, both companies are working on business development with trials in real stores, with the aim to introduce the service before the 2019 fiscal year end.


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