IFA Events in 2019 to Focus on AI, Connectivity and 5G


According to Edelman, trust in artificial intelligence (AI), Internet of Things (IoT) and healthcare technology is growing

Artificial intelligence (AI), connectivity, voice control and 5G are the major trends that driving innovation for consumer electronics and home appliances in this new era. These trends will all be on show across the entire network of IFA events worldwide in 2019 – from the world’s largest technology show, IFA Berlin, to IFA events such as CE Week in June in New York and CE China in Guangzhou in September.

A preview of the IFA Show, which is going be held in Berlin from September 6-11, 2019, was organised recently for the global press with grand fanfare at IFA Villa, set up at Punta Umbria Beach Resort in Andulasia, Spain.

Smart gadgets at display

There were latest gadgets and technology on display at the preview show. The latest devices on display include Ambeo 360-degree surround sound bar from German audio company Sennheiser, an 8K UHD TV from the Chinese company Hisense, home appliances from European company Haier, Android OLED TVs from Metz in Germany (now owned by Chinese display makers, Skyworth) and a safety device from a start-up – Safera Sense, which can be installed above a stove to monitor air quality and temperature.

Marlies Gebetsberger, Market Leader Philips Personal Health DACH outlined how her company is innovating in the field of data-driven insights into health. Philips Sonicare Teledentistry service provides patients with remote dental consultation from licensed dentists within 24 hours. The Philips Sonicare app acts as a ‘virtual hub’ for personal oral healthcare. Users can manage their complete oral care daily and share brushing data with their doctors, putting personalised guidance and advice at their fingertips.

Marek Maciejewski, Product Development Director, TCL Europe, said “TCL is aiming to be among top three in Europe for audio and air-conditioning by 2022. New TCL TVs will feature mini-LED in 1000 zones – that’s 20,000 LEDs – while their super-slim TV is less than 1cm thick. In July, TCL Europe will launch its first ranges of headphones – four ranges in total – as well as a standalone sound bar.

Fast pace innovation

However, many people feel that they are being left behind by the fast pace of innovation. According to Year 2019 Edelman Trust Barometer survey, nearly 47 per cent of people believe that technological innovations are happening too quickly and are leading to changes that are not good for people like them.

Fears of job loss due to technology also remain high. As per survey, 59 per cent people do not have the training and skills necessary to get a good paying job. And 55 per cent think that automation and other innovations are taking their job away.

Trust is one of the biggest issues facing the technology industry in 2019. Margot Edelman, Vice President at Edelman pointed out the increasing trust factor in technology. While trust in business in general, blockchain and self-driving cars is low, trust in technology in general, and in AI, Internet of Things (IoT) and healthcare technology is growing. According to Edelman, trust in tech sector is at a five-year high.


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