The AI-interactive tool can be applied as an inbuilt tool with any video format and opens up a big scope for brands to focus deeper on targeted inventories
Digital marketing solutions provider iCubesWire announced that it has launched an artificial intelligence (AI)-enabled engaging tool designed for brands which opt for video marketing.
With the innovative technology, the company has been enabling digital transformation for leading brands. The new AI tool can be applicable as an in-built tool with any video format and offers huge opportunities for brands to deeply focus on targeted inventories.
Big scope for brands
Speaking about the development, Sahil Chopra, Founder and CEO, iCubesWire, said, “The AI-interactive tool can be applied as an inbuilt tool with any video format. Also, this opens up a big scope for brands to focus deeper on targeted inventories with respect to audience.”
“We are ready to deliver AI solutions in the domains of women-oriented inventories and real estate immediately. Inventories in other domains will be ready to address in a very short time as the integration in the tool is taking place with rapid pace,” he added.
Help in digital marketing
The AI-interactive tool is expected to help in various digital marketing aspects including increasing the brand awareness in real-time and understanding varied needs of customer right from the promotional stage. The data generated will enable analytics for increasing the rate of engagement.
Integrated with the AI-interactive tool, video ads can cater to the variegated requirements of marketers and could be an important game changer in strategising, to lead the competition through automated conversations.