Hyundai Motors’ Future Strategy for India to Focus on Connected Cars

Hyundai’s Connected Mobility initiative focuses on developing a connected car program, where cars of a customer will be connected to other cars

semiconductorSouth Korean automaker Hyundai Motor has come up with its future plans for India that are focused on connected vehicles and smart mobility. The company announced that its future mobility strategy for India is based on three pillars including Shared Mobility, Connected Mobility and Clean Mobility.

From a conventional car manufacturer, the company is now establishing itself in the Smart Mobility Solutions space with a multi-pronged approach.

Commenting on the new strategy, SS Kim, MD and CEO, Hyundai India, said, “Hyundai is already leading the future mobility solutions and is committed to realise India’s vision of ‘Shared’, ‘Connected’ and ‘Zero Emission Mobility’. Hyundai will proactively respond to market changes and persistently innovate to deliver greater value to our customers.”

New gen mobility solutions

Kim further said, “We will bring to market a new generation of mobility solutions, as we constantly expand our range of offerings for our consumers. We believe future of mobility is now and Hyundai is well equipped to deliver greater benefits and value to our customers. We will also leverage cutting-edge IT technology to create solutions for increased driver safety, convenience and the well-being of the world, both now and in the future.”

Based on its Shared Mobility strategy, Hyundai will invest in car sharing and ride hailing services going forward. The Korean car maker along with its sister concern Kia Motors have already invested in US$ 300 million in Ola.

Likewise, the Connected Mobility initiative of the company focuses on developing a connected car program, where cars of a customer will be connected to other cars along with their office and other connected devices.

The Hyundai Venue, which is scheduled to be launched on May 21, 2019, aims to be the first stage towards the ‘Connected Car’ ecosystem and will include multiple connectivity option for customers. This car will be India’s first connected vehicle.

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