- The Nielsen Connect Partner Network was launched in 2016
- The partnership aims to expand the reach of Fractal’s offerings to Nielsen’s clients
Amitabh Bose, chief practice officer, consumer packaged goods (CPG), retail and hospitality at Fractal said, “Our AI technology and a globally-recognized team of experts empower organizations all over the world to realize and maximize their full. Our suite of products and our AI business applications that help clients solve problems via data harmonization, data visualization, natural language query processing, forecasting and supply chain management will be well-positioned with the addition of Nielsen’s deep and rich data.”
Launched in 2016
The Nielsen Connect Partner Network was launched in 2016. It said that it has been instrumental in driving business value for more than 175 unique Nielsen clients. It was done by making industry collaborations simple and providing more relevant and accurate results from partners.
Susan Dunn, president, U.S. sales, Nielsen said, “As AI increasingly advances beyond a buzzword to driving business value, our clients require access to an array of powerful options. We are pleased to welcome Fractal, a prominent player in the AI and digital transformation space, into the Nielsen Connect Partner Network. With the power of their AI, along with our data and technology, we will collaborate on specific use cases to transform the world of enterprise decision-making and shape a smarter market for the retail and CPG industry.