Easyrewardz Partners with Microsoft for AI-enabled Customer Engagement Solutions

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Easyrewardz’s partnership with Microsoft will enhance intelligent customer analytics and help make recommendations to brands on campaigns

Recently the cloud-based customer relationship platform,Easyrewardz has signed a partnership with American tech stalwart Microsoft for artificial intelligence (AI)-enabled customer lifecycle management solutions.

As a result, Easyrewardz will leverage AI framework of Microsoft Azure cloud in order to improve its integrated online and in-shop rewards and loyalty programme, to increasingly drive engaging dialogues with consumers, at point-of-sale as well as on their mobile devices.

Through AI-enabled analytics, the partnership will improve the understanding of customers by brands, by analysing their shopping behaviour and in-shop transactions. This would also provide recommendations and insights to brands on creating customised customer experiences. And will improve engagement of brands with the customers,merchant outlets, as well as help in creating relevant and rewarding long-term relationships.

Enhance portfolio of solutions

Rajiv Sodhi, GM – Partner Ecosystem, Microsoft India has said that they are delighted to partner the pioneering omni-channel customer engagement solutions from Easyrewardz.

Soumya Chatterjee, Chief Executive Officer, Easyrewardz has said that their partnership with Microsoft will enhance intelligent customer analytics, to help make recommendations to brands on campaigns that will generate requisite return on investment (RoI). The partnership will also allow them to cater to their clients’ customers seamlessly across the length and breadth of India, as well as overseas.

Easyrewardz serves more than 150 brands across 5,000 retail stores, in 50 cities. At present, it caters to the brands across various sectors such as retail, banking, hospitality, healthcare, wellness and food & beverages. in India and the UAE.

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