The Bigger Challenge in IoT is Getting Key Resources


Anritsu India Pvt. Ltd. is a leading manufacturer of test and measurement solutions. Anritsu’s measurement solutions support both cellular communications methods such as LTE, NB-IoT, and Cat-M used by smartphones, etc., and connectivity-type wireless communications such as wireless LAN (Wi-Fi, WLAN), Bluetooth, etc.

In an interview with EFY bureau, Prashanth Kaithamana, Head – Wireless Business at Anritsu India Pvt. Ltd. shares about the growth of IoT in India, government’s role in IoT deployment and much more.


Q. Many opine that IoT is just a buzzword that industry Gurus have coined to create hype? Do you agree with that line of thought? Or do you feel that IoT is opening an entirely new market?

Prashanth Kaithamana, Head – Wireless Business, Anritsu India

Of course. It is an emerging market with Smart City projects being initiated by the government. Multiple startups are developing modules to cater to this emerging market.

Q. In your opinion, is the Government of India (GoI) playing any significant role in expanding the IoT market right now? If yes – how?

The Government of India is encouraging the Internet of Things (IoT) market space by hosting workshops, seminars and other related events to bring industry’s market leaders and startups together to support this initiative.

Q. What are your expectations from the GoI in terms of the initiatives they should take to make India an IoT-super power?

The Government is already aligned in bringing about this initiative by developing smart cities across multiple states in India. This would, in turn, reflect in multiple organisations emerging and in creation of job opportunities.

Q. Are you satisfied at the rate of deployment of IoT solutions in India?

India being a large country, development in this domain cannot happen as rapid as it is expected to be. But the market is growing in a good way.

Q. How do you see the IoT market evolving in the next 2-3 years?

The trend is likely to rise. We will see multiple set of establishments and startups following the IoT way.

Q. Which industry segments do you believe will be driving a larger chunk of demand? Why?

The key industries that are likely to drive major demand are semiconductor, infrastructure, energy and power. In these domains, IoT would ensure that there is less human intervention, thus resulting in lesser errors.

Q. What’s your bigger challenge – acquiring customers or acquiring talent? What’s your strategy in resolving the same?

The bigger challenge for us is getting key resources, with right talent, in this domain.

Q. What is the estimated revenue of your biz that you’d attribute to IoT-related business?

Considering the market growth, the estimated revenue for the IoT business globally would be US$ 50 million for the financial year 2018-2019.

Q. How do you see your IoT-related business growing in the next 2-3 years?

We estimate that our IoT business would grow at a rate of 3-5 per cent in coming years.

Q. What’s your strategy to create a differentiation for your solutions vis-a-vis your competitors?

Unique products attributing to the market demands will have an upper edge over other competitors.

Q. Who is the key decision maker for you – the technology decision maker or the business decision maker?

It is a chain reaction. Technology drives market and market drives the business.

Q. What’s unique about your solution or your firm for them to opt for it–vis-a-vis competitors?

Support of features attributing to the market demand.

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